Meeting The Rock Stars From The Trucking Industry

Contributing author Joey Slaughter is the owner of Blue Ridge Transport, LLC. A Ringgold, VA based carrier. Joey started his company in 2010 after serving time as an unhappy employee with a local trucking company. The time spent there was not fun but, in hindsight, was a turning point that propelled Joey into the wonderful world of being an entrepreneur. Please visit JoeySlaughter.net for more insightful blogging.


Alex Debogorski and Lisa Kelly are like a lot of other ice road truckers that operate in the frozen north; tough, strong, resourceful, independent, etc. But their story has gotten international attention due to their recurring role on Ice Road Truckers (IRT). I recently met Alex at the Mid America Truck Show in Louisville and was able to meet Lisa last year at the Great American Truck Show in Dallas.  At its peak, IRT was the #1 reality show on television and still does very well today. The show allowed the general public to appreciate the dangers that truck drivers go through who operate on the frozen oceans, lakes and roads in the northernmost parts of our planet, transporting oilfield supplies and life sustaining freight.

Alex is a husband (married to Louise for 40 years), father of 11 and grandfather of 13. He is a devout Catholic with Christ at the center of his life. Because of a close call, Alex leads a much healthier lifestyle than most people his age. He eats healthy, exercises as much as possible and works with a naturopath, all according to his website. I noticed this firsthand when I met him at the Mid America Truck Show last week. Alex had slimmed down quite a bit and looked more like an athlete than an ice road trucker.

Before becoming a trucker, Lisa worked as a school bus driver and was a freestyle motorcross champion.  After her time as a bus driver, Lisa decided to settle on a long time career and trained as a trucker and the rest is history.  Her other hobbies include snowboarding, skydiving, horse riding and hang gliding.  Her hunger for adrenaline would put most men to shame!

Alex, Lisa and IRT have done more to promote our industry to the general public than almost anything I can think of. They display hard work and professionalism, all while operating in extreme conditions that most of us could never imagine.

Joey Slaughter

Joey Slaughter is the owner of Blue Ridge Transport, LLC, a Ringgold, VA based carrier. I started the company in 2010 after serving time as an unhappy employee with a local trucking company. The time spent there was not fun, but in hindsight was a turning point that propelled me into the wonderful world of being an entrepreneur.