Whether you are a new company just starting out, or an established company looking to refresh your perspective on your business, these tips are meant to help you succeed in Freight Logistics. For this list, I am working with Brandon Hurst, VP of Logistics at Meadow Lark Companies. Brandon is a logistics guru who seamlessly manages Meadow Lark’s logistics operations at their headquarters in Billings, Montana. He is CTB certified, and has worked many years in the transportation industry. Brandon has given me these top tips to success to share with you. I hope they make all the difference in your business!
Here are the first three tips, stay tuned for the rest!
10. Protect You Reputation
This first tip is simple to follow. The best way to protect your reputation is to do as you say. Also, don’t make promises you can’t keep. Nothing is harder to overcome in our industry than a bad reputation. Make sure that your reputation is one of your company’s most valued assets. Your reputation should be upheld by every member of your organization. Make sure that companywide, your high standards are being met in every business deal and interaction your employees engage in.
9. Harness Referrals
In a B2B (business-to-business) industry, it can be hard to generate new leads. In terms of marketing and lead seeking, referrals are the best lead source for both new and established freight logistics companies. Leverage your existing customers into lead generators by offering them a logistics experience they’ll want to tell everyone about. There are many ways to encourage your customers to refer you to other companies. The best way is to knock out your competition and make your company stand out with unrivaled customer service practices. In addition, ensure that your logistics services are meeting your customers’ every need and that pricing is competitive. The key to this tip is simple: make your customers happy.
8. Evolve with Customer/Carrier Needs
Always be open to change. In logistics, you are consistently matching your customers’ needs with the needs of your carrier partners. In order to ensure that the carrier, the customer, and your company are satisfied you must be flexible. Customer and carrier needs can shift at any time. If you aren’t prepared to weather these changes, be prepared to lose business. And remember, it may not always be the customer’s needs that change, your carrier partners may require you to be flexible as well. Keep the best interests of both the carrier and the customer in mind and be willing to evolve your business as their businesses evolve. Change is inevitable. Just make sure you’re ready for it.