#MobileMarketing for #Trucking Companies @HightowerAgency

Pat Hightower is the vice president of business development at the Hightower Agency. Hightower has over 25 years of experience in the business sector, with a strong background in sales management and has served as a member of the board of directors for the Hightower Agency for 19 years.

 The Hightower Agency was established in 1990 as a full-service advertising agency specializing in truck driver recruiting. Headquartered in Madison, Mississippi, with offices in Garrison, Iowa and St. Louis, Missouri, Hightower has been twice recognized as a "Fast 40" company by the Mississippi Business Journal. Learn more about their recruitment advertising services at www.hightoweragency.com.



If you’re looking to reach top truck drivers in today’s high-tech world, then you need to connect with them where they are–and that could be anywhere, on any highway, at any time.

Think about it–trucking is the most mobile of all professions. That means to be as successful as possible at reaching the talent you want, you need a mobile strategy that can attract and communicate with them on the go, on any device, tablet or smartphone they prefer.

A good mobile strategy lets you connect with drivers where they are.

For recruiters and marketers, mobile is here and there’s no going back. This is not to say that truckers don’t still read magazines on the road. But think about how much time truckers spend on their devices when not behind the wheel. A good mobile strategy means your messages will reach them in the most effective way.

What goes into a mobile strategy?

First you need to think about what today’s job seeker expects. With today’s technology, they want to receive:

  • Instantaneous updates on job listings on their mobile phones and tablets
  • Faster response to their applications
  • Videos and other rich media to help sell them on your firm, and more

That means having a mobile strategy in place to achieve these goals. It will put you miles ahead of your competition (no pun intended) and keep you top of mind for any potential recruits.

Start with a mobile friendly website and features

Even before putting mobile (and even social) strategies in place, ensure you are visible on any selected device a truck driver chooses to use. That means having a mobile optimized website that is easy to view and navigate.

Your mobile site needs to represent your brand accurately and well, but should have applicable features that your online site doesn’t require. Things like creating a custom mini-app that has larger tabs and more condensed buckets of information to make it easier for a recruit to find and access what they need on a smaller screen.

You should also consider “push” technology that lets your reach out to truckers and send vital information to them in a fast, real-time way that they will appreciate, as well as a “tap-to-call” feature that lets drivers respond to you on their smartphones with a single touch of their finger.

We would love to discuss the right mobile strategy for you. It’s an extremely tough recruitment world today and you can’t afford not to be ahead of the game when it comes to mobile.

Investigate it. Learn more. And know that a good mobile strategy can make a candidate’s smartphone your biggest advocate and greatest tool for attracting them to your company. A mobile marketing strategy for trucking companies is a must!

The Hightower Agency is one of the best driver recruitment agencies. As one of the top recruitment agencies in the trucking industry, we offer a wide variety of driver recruiting services. Our driver recruitment consultants can get your company where it needs to be.

Some of our truck driver recruitment services include: public relations for the trucking industry, radio advertising to recruit drivers, re-marketing to recruit drivers, social media to recruit truck drivers, blogs to generate more truck driver leads, email marketing to recruit drivers, Google AdWords to recruit drivers, mobile sites, ad campaigns, publication ads, brochures, Internet placement, newspaper placement, copyright services for trucking, ad copy, website redesign and more.

Thanks for reading the Hightower Agency blog. Contact us HERE and don't forget to like us on Facebook!

Download our eBook to learn how to recruit truck drivers through social media:


The Hightower Agency is one of the best driver recruitment agencies. As one of the top recruitment agencies in the trucking industry, we offer a wide variety of driver recruiting services. Our driver recruitment consultants can get your company where it needs to be.