#Digital vs. #Print in #DriverRecruitment #TruckingAdvertising: The Pros & Cons @HightowerAgency

#Digital vs. #Print in #DriverRecruitment #TruckingAdvertising: The Pros & Cons @HightowerAgency

Overcoming the truck driver shortage is no easy challenge, and it's important to understand where your audience is so your company can find and hire qualified truck drivers. While the reality is that digital advertising is escalating more and more each day, print isn't dead. There are pros and cons to digital and print recruitment advertising, and you may want to know about them.

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Top Reasons Why You Should Be Blogging to Recruit Truck Drivers

Top Reasons Why You Should Be Blogging to Recruit Truck Drivers

As you're probably aware, finding qualified truck drivers remains a challenge as the economy improves. Trucking volume is picking up and competition for new drivers is tougher than ever. That means your job as the person recruiting drivers is to get a leg up on the competition by improving your current advertising strategy, and by exploring new recruitment methods.

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Ways to Target Truck Driver Prospects on Facebook

Ways to Target Truck Driver Prospects on Facebook

Believe it or not, Facebook is a great place to do all of the above. BUT, you have to do more than create a mediocre page and post a few times a week to recruit truck drivers on Facebook. To succeed on social media, you need to implement targeted techniques in order to precisely reach the right people at the right time.

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