5 #Mistakes to Avoid When Hiring #TruckDrivers @HNIRisk

5 #Mistakes to Avoid When Hiring #TruckDrivers @HNIRisk

We don't have to tell you how important driver recruiting is to the success of your company — hiring truck drivers is priority No. 1 for nearly every transportation company we work with.

 

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#DriverRecruiting: Are You Winning the #Trucking “Zero Moment of Truth”? @HNIRisk

#DriverRecruiting: Are You Winning the #Trucking “Zero Moment of Truth”? @HNIRisk

Drivers every day run across traditional advertising campaigns, such as ads in newspapers and magazines telling them about a better life driving for ABC Trucking Company. “Better Pay”, “More Home Time”, “New Trucks” and “No Touch Freight” are just a few of the taglines that try and capture their attention.  The expected response is simple: they will pick up the phone and call the 800 number that has been posted for their convenience, and a friendly voice will put them on the path to a better opportunity.  But most drivers today are not doing that.

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