#Digital vs. #Print in #DriverRecruitment #TruckingAdvertising: The Pros & Cons @HightowerAgency

#Digital vs. #Print in #DriverRecruitment #TruckingAdvertising: The Pros & Cons @HightowerAgency

Overcoming the truck driver shortage is no easy challenge, and it's important to understand where your audience is so your company can find and hire qualified truck drivers. While the reality is that digital advertising is escalating more and more each day, print isn't dead. There are pros and cons to digital and print recruitment advertising, and you may want to know about them.

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The Ultimate Cheat Sheet To Keep Visitors On Your #Trucking Website @HightowerAgency

The Ultimate Cheat Sheet To Keep Visitors On Your #Trucking Website @HightowerAgency

Recruiting truck drivers? Your website is one of the most crucial components to a successful recruitment strategy. It's where prospects learn about your offerings and apply to drive for your company. However, websites are often ignored as driver recruitment tools. When executed well, sites and landing pages can effectively bring a constant stream of visitors and qualified leads.

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6 Clever Ways to Grow Your Email List

6 Clever Ways to Grow Your Email List

The driver recruitment business can be a challenging affair. Truck drivers are in high demand, and they know it. Because they're being targeted across multiple media outlets by trucking companies, the competition for hiring drivers is fierce. If you want to stay on top, you'll have to find new and clever ways to contact and stay in touch with potential recruits.

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