How To Get #TruckDrivers on #Twitter to Follow You @HightowerAgency

How To Get #TruckDrivers on #Twitter to Follow You @HightowerAgency

While the majority of truck drivers are active on Facebook, we’re seeing Twitter become a more popular social network for the truck driving audience. If you’re recruiting drivers and curious about using Twitter as a method to find potential hires, take a look at these tips for growing your following—and ultimately your fleet!

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#Digital vs. #Print in #DriverRecruitment #TruckingAdvertising: The Pros & Cons @HightowerAgency

#Digital vs. #Print in #DriverRecruitment #TruckingAdvertising: The Pros & Cons @HightowerAgency

Overcoming the truck driver shortage is no easy challenge, and it's important to understand where your audience is so your company can find and hire qualified truck drivers. While the reality is that digital advertising is escalating more and more each day, print isn't dead. There are pros and cons to digital and print recruitment advertising, and you may want to know about them.

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How To Use #Facebook as Lead Generation #Trucking #Tool @HightowerAgency

How To Use #Facebook as Lead Generation #Trucking #Tool @HightowerAgency

Did you know the average time spent on Facebook per user per day is 21 minutes? With 157 million active users in the U.S., that's a lot of prospective drivers you could be reaching in 21 minutes.

Of all the social media outlets out there, this is the top network you'll find prospective truck drivers. But with that many users--plus all of the other business pages--how can you recruit and hire drivers on Facebook? We've got the answers. 

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