#Digital vs. #Print in #DriverRecruitment #TruckingAdvertising: The Pros & Cons @HightowerAgency

#Digital vs. #Print in #DriverRecruitment #TruckingAdvertising: The Pros & Cons @HightowerAgency

Overcoming the truck driver shortage is no easy challenge, and it's important to understand where your audience is so your company can find and hire qualified truck drivers. While the reality is that digital advertising is escalating more and more each day, print isn't dead. There are pros and cons to digital and print recruitment advertising, and you may want to know about them.

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How To Use #Facebook as Lead Generation #Trucking #Tool @HightowerAgency

How To Use #Facebook as Lead Generation #Trucking #Tool @HightowerAgency

Did you know the average time spent on Facebook per user per day is 21 minutes? With 157 million active users in the U.S., that's a lot of prospective drivers you could be reaching in 21 minutes.

Of all the social media outlets out there, this is the top network you'll find prospective truck drivers. But with that many users--plus all of the other business pages--how can you recruit and hire drivers on Facebook? We've got the answers. 

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Top Reasons Why You Should Be Blogging to Recruit Truck Drivers

Top Reasons Why You Should Be Blogging to Recruit Truck Drivers

As you're probably aware, finding qualified truck drivers remains a challenge as the economy improves. Trucking volume is picking up and competition for new drivers is tougher than ever. That means your job as the person recruiting drivers is to get a leg up on the competition by improving your current advertising strategy, and by exploring new recruitment methods.

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